![]() ![]() ![]() More on Forbes: The New Silk Road: European Wine Can Now Be Shipped To China By RailĪnd upon hearing that sage advice, I did exactly that. But as a Texan, I recommend that you ignore such effete, snobbish concerns and just grab the cheap whiskey.” On the other hand, maybe people who drink Hibiki value the large bottle itself, for the authenticity, the conspicuous display of wealth, or the way it looks on the shelf. "Nice find! Normally, economists would think this is just a mistake - maybe one division of the company didn't talk to another, and they made an error in their pricing that will eventually be corrected when enough people start taking advantage of it. I asked the economist and writer, Noah Smith, for a second opinion. Probably, the miniature bottles will too." And as you can see by the prices on, even that loophole is vanishing. You've found a small arbitrage opportunity. "The pricing of the mini-bottles hasn't kept up with the demand for the full bottle. I asked an analyst working for a large US bank to explain to me why this was happening. And indeed, the miniature bottles of Hibiki 17 now cost up to 2,000 yen ($18) on Amazon which would make them a poor purchase, but if you look around at discount liquor stores, they can be found at list price (840 yen or $7.50 according to Suntory). Normally, miniature bottles are a terrible buy but great for gifts. ![]() It was 11,800 yen ($105), only half of the asking price on Amazon Prime. Fortunately, my friend and former co-worker Sarah Noorbakhsh was visiting Japan that March and I asked her to look for a bottle in Fukuoka. The markup for the booze online was insane. I went to several liquor stores: out of stock. I negotiated with a pawn shop owner to sell me his bottle on display but he hadn't gotten a liquor license yet. I wanted to bring it as a souvenir to my friend in France who is a whiskey connoisseur. (Robin Marchant/Getty Images for NYCWFF)įor a few months last year it was hard to find it anywhere at all. Toki whiskey served at Lucky Chopsticks: An Asian Night Market hosted by Andrew Zimmern, October 16. ![]()
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